![]() Always add value by answering questions, providing intelligence, and removing hurdles.Keep it as short as possible while including the main action items.That said, there are a few email-writing practices that should be considered in every follow-up message. How to write different sales follow-up emailsĪs mentioned above, the content of your email is determined by the discussion points from the demo and the next steps. You can also start to create your own follow-up best practices. ![]() If you don’t have a standardized sales follow-up process for your team, you should create one using these guidelines so nothing slips through the cracks. Use a sales demo platform to track the email and allow for scheduling the next steps.Triple-check that you didn’t miss ANYTHING from the demo conversation.Before you send it, make sure your internal team is aligned and ready.Don’t try to close or pressure them to buy. Send your sales follow-up email 12 working hours after the demo.You want to reassure your prospects that you understood every concern voiced during the demo, and show them how you plan to help them move ahead. 5 golden rules for sales follow-up emailsĪt Demodesk, we’ve noticed that successful sales follow-up emails share a similar formula or set of rules that lead to more effective responses. Did they mention competitors they were also considering?Īnswering these questions will determine how you craft your sales follow-up email.Are there more decision-makers who need to see the demo before moving forward?.Were there any outstanding objections that need to be addressed?.Did you agree on the next steps or schedule the next meeting?.Did your one-feature framework solve their pain points or did you discuss other features?.Before you craft your email, ask yourself a few questions, including: Discuss the details with your colleagues who were in the meeting. Watch the demo recording and analyze the talking points. Though you are mentally exhausted, it’s the best time to start preparing your sales follow-up email while everything is still fresh. Your demo call just ended and you probably feel like you just ran a marathon. The best sales follow up emails for after a demo Therefore, your demo follow-up email should clearly restate that value while addressing the next steps that you discussed in the meeting.įollowing up is not only an important step, but it’s also a sales imperative! You are essentially leading your prospect down a path to a prosperous partnership, and your sales follow-up emails are the instructions that will help them achieve their goals with you. When you get to the product demo, the sale has matured to a point where the buyer should understand how your product solves their pain points. The purpose of sales follow-up emails is to reinforce the positive steps that have already taken place and get the prospects ready for what’s next. Why do they give up? Usually, it’s because they view sales follow-up emails as another opportunity for the sales pitch rather than using it as a sales catalyst. Studies have shown that 80% of sales require at least five follow-ups after the first conversation to be successful, yet too many sales professionals give up after just one try. Why are sales follow-up emails importantįollowing up with your prospect after a sales call or meeting is the glue that keeps the entire sale intact. You could make the argument that the follow-up process is even more vital for remote inside sales reps. This article is designed specifically to help you master the art of writing a sales product demo follow-up email so you can maximize the momentum generated in the demo and take another step towards a deal. When you write your sales follow-up email, you are not only reminding them of what’s next, but you are guiding them to take action. Although, being empathetic to every lead’s situation is essential when building a relationship with them. Remember, every prospect interaction during the sales process is an opportunity to push the sale ahead. ![]() Good sales follow-up emails require a well-planned strategy. However, there is a difference between sending a quick recap email versus sending a thorough sales follow-up email that reinforces the value of your solution and gives your prospects the necessary information to keep the positive momentum. Following up with your prospects after a product sales demo is a no-brainer, right? When remote work comes into play, having a well-designed sales follow-up email is imperative to really connect with your lead and help them through the sales funnel.
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